In 2021, the influencer marketing industry will see a shift from the “throw it at the wall and see what sticks” type of marketing tactics of old, to strategic partnerships where brands and influencers intentionally work together on content to achieve their goals.
In 2021, the influencer marketing industry will evolve from pay-for-performance models into new opportunities for brands and creators alike that focus on engagement rather than numbers. This means that brands will have less interest in paying huge sums for an influencer with 10k followers but no engagement when they can find someone with 100 followers who are posting great content with all kinds of interaction.
The definition of what exactly constitutes an influencer is a great example of this. When some were initially clamoring for the “10k followers” standard, there were influencers with tiny followings producing great work and putting their hearts and souls into every post who were left out in the cold. What everyone now understands is that true influence comes from the talent and not numbers.
In 2021, the world around us will change drastically due to advances in technology. Trends come and go much more rapidly and we are an SEO Company in Ahmedabad connected to the Internet via our phones or some other device. Influencers will be able to reach an engaged audience anywhere, which provides a huge opportunity for word-of-mouth marketing.
The end of the follower number game:
Influencer marketing will be less about “how many followers do they have” and more about “how much engagement do their posts receive”. Brands will be so busy trying to find influencers with the most engagement that follower numbers may even cease to be a relevant metric.
Influencers as a core marketing strategy:
Influencer Marketing is becoming a core part of every brand’s digital marketing portfolio. In 2021, it will become integrated into other digital marketing strategies such as SEO, paid, and social.
A move away from traditional advertising:
Influencers will start to be viewed as credible sources for advertising dollars for brands. This will provide a more authentic way to reach consumers and constantly monitor ROI.
Influencers as celebrities: Influencers are already very familiar and relatable so they will become household names in 2021 just like ‘celebrities’ do today.
Influencer marketing is the future of word-of-mouth marketing:
People trust influencers or YouTubers more than they do brand messaging on social media channels or TV commercials, so brands need to make sure they are tapping into this new form of word-of-mouth marketing if they want to succeed in the years ahead.
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A need for a new way to connect with consumers:
Consumers are overwhelmed with ads and messages from brands all the time. They are no longer able to tell the difference between a genuine post and an ad message. Influencer Marketing is a way for brands to reach consumers in a more authentic, organic, and memorable way.
The power of authenticity:
Consumers will turn away from traditional advertising models because they are more invested in their favorite influencers or YouTubers than people who they have never met before. Brands will need to work harder than ever before to be seen as genuine by consumers.
In 2021, the influencer marketing industry will be much simpler in terms of how brands and creators work together, due to trust built between them over time. Every brand will have someone or some team dedicated to executing branded campaigns with influencers. So, when it’s time for a client to put a campaign together, it won’t be as difficult because communication and understanding are already in place.