If you own an online store, you know that selling products isn't the only reason you're there. You want to build a business, and you want to bring in as many visitors as possible. It would be best if you found ways to increase your sales and get people to come back again and again. That's why you're looking into e-commerce software. It's a convenient way to set up your store, help you manage inventory, inventory sales, pricing, and shipping, and give you a chance to test new products before you sell them to the public. There are plenty of e-commerce platforms to choose from. But do you know which ones are the best for your type of business? If not, keep reading. Here are some great reasons you should consider adding PrestaShop to your e-commerce strategy.

It's Free to Set Up
One of the best things about PrestaShop is that it's completely free to get started with. There are no upfront costs, and you don't have to pay yearly or monthly fees. You can also use it for free with a 14-day trial. Afterward, you can keep using it without paying. It's an excellent option to test out e-commerce software without buying a subscription or yearly contract.

It's Full-Featured
Another great thing about using PrestaShop for your e-commerce store is that it is full-featured. This means that it has all of the features you'll need. It has a marketplace, shipping capabilities, inventory management, e-commerce features, etc. You can also add your customizations and extensions. The great thing about having so many features is that it reduces the time you have to spend on your online store. The more you do on your own, the more you can spend time doing what you love like marketing and growing your business.

It's Built for e-commerce
Another great thing about PrestaShop is that it's specifically built for e-commerce. It's not like many other platforms that try to take on all aspects of your online store, from shopping cart software to content management systems. This is a perfect fit for your needs, and it allows you to get your online store off the ground quickly. Customers won't have to adjust to a new interface or learn new technology as they go through your website. They can use their browser like they would any other website. They won't have to think about how the technology works, the layout, or how to navigate the site. That makes it much easier for customers and allows you to spend more time on the things that are important to you like growing your business.

You Can Use It on Your Site
One of the best things about PrestaShop is that you can use it right on your site. You don't have to put a separate domain or subdomain into your e-commerce setup. You can keep using your existing domain name, and your online store will be on there. That's a significant benefit since some people find switching over to another host or subdomain confusing or inconvenient. It also means that customers won't have to search for your address or navigate through a separate domain to find you. It's all right there on your site.

It Has Load-Testing and SEO Features
Another great thing about PrestaShop is that it has load-testing and SEO features. These features allow you to test how fast your site will load and see if it's usable. It also helps you optimize your website for search to rank higher on Google. Load-testing lets you know what your site will look like when too crowded with traffic. Too many visitors might slow down your website or cause errors, hurting your sales. SEO helps your site get noticed by ranking higher in search engine results. This will help you attract more customers and increase your sales.

It Supports Multiple Stores
As your business grows, you'll likely want to add another online store to your setup. You might want to start selling products on your website and eventually expand to an online shop. If you're going to be able to use one platform for all of your stores, you may want to look into something like Shopify. This platform allows you to create and store products from multiple stores. You can even have different personas for each store. This is an excellent feature for businesses with various brands. They can have their website, blogs, social media profiles, etc. They can cross-promote and grow their business together, all from one platform.

Conclusion
If you're looking for an e-commerce platform, you should consider PrestaShop. It's packed with features, free to set up, and built for e-commerce, and it has everything you need to set up a profitable online store.